Spencer Gray (He/Him)
Head of CRO, 97th Floor
Spencer Gray is the head of all CRO efforts that come from the award-winning digital marketing agency 97th Floor.
Passionate about all things conversion, Gray continues to seek unconventional ways CRO can be used to grow all online presences outside of the traditional conversion rate lift.
Through the tests run at 97th Floor, Gray has lead his team to hone in on what drives the largest impact to the client and their bottom line. This has resulted in an 84% probability of increasing the clients conversion rates across all industries from just a single test.