Product experimentation, from startup to multiple agile teams
iTech Media grew fast from its startup stage.
As a business, we lost testing velocity after moving to a decentralized model (Squads and Tribes).How did we manage to recover and increase the velocity of experiments for core products? By redefining what experimentation meant to us (language) and the necessary skill sets (people) to ensure execution excellence (process). In this session, Positive John and Andrea Corvi share their experience structuring iTech Media’s Experimentation Framework. Here’s what to expect:• Wait, can you remind me why we run experiments in iTech once again?
- Experimentation? You mean CRO, right? The different workflows of experimentation
- What about people needs? What type of skills are required to implement each workflow with excellence?