Soul of a User
The pandemic has disrupted the world and has developed new behaviors among people across the globe. The new normal address new challenges and expectations. The session uncovers our evolution on the internet and addresses the following questions
- Who is a user ? What is the difference between customer and user ?
- How can we contribute towards a user’s purpose in the internet ?
- How experimention cultivates an understanding of the new behaviors and phenomenons of users?
Example / Case
The pandemic had created a medical misinformation havoc in countries like India. We collaborated with Google and Quora to address this issue through our accurate medical information movement. Our earlier experiments and user behavior insights help us develop new products and campaigns to extend support to our users in critical conditions, especially in making important decisions for themselves, family and friends.