What’s the best time to send an email?
A lot of research and data analysis has gone in to answering this question. But yet, there’s no clear, definitive answer.
In attempt to resolve this question once-and-for-all, this session will present and interesting and surprising answer.
Applying the results from a real-life A/B test case study, digital marketers will be prompted to think not only about email send time, but also their audience and how both aspects impact conversions.