Confirmed Speakers and Agenda
The following are some of the speakers you’ll get to hear from – and there’s more to come!
Juliana Jackson, The CLV Lady Chief Growth Officer Omniconvert Serial intrapreneur 10 years of experience in B2B & B2C Currently leading Sales & Marketing within Omniconvert, a tech company with 8 years of experience in data-driven growth solutions for eCommerce businesses.
|Ana Catarina Cizilio|
CRO enthusiast and UX Specialist. I have been working as a CRO analyst for +7 years, attending Brazilian, American and Canadian clients. Currently, I’m a CRO analyst at Take Blip, working in the Demand Generation area. Advocating all around the world about experimentation and its benefits. (And also a huge fan of croissants).
Ana Catarina Cizilio, entusiasta de CRO e especialista em UX. Trabalho como analista de CRO há mais de 7 anos, atendendo clientes brasileiros, americanos e canadenses. Atualmente sou analista de CRO da Take Blip, atuando na área de Geração de Demanda. Advogando em todo o mundo sobre a experimentação e seus benefícios. (E também uma grande fã de croissants).
Kenya Davis is an experimentation and data enthusiast that has built her career on creative strategy and team development. She has spent most of her career focusing on building and optimising enterprise programs that cultivate a culture of fast change, constant learning, and high rewards. Her experimentation community endeavors include previously speaking for VWO and serving as an ongoing participant in Experiment Nation’s podcast series. In recent years, her work has led her to playing an instrumental role across her clients as a leader for optimization, experimentation, personalization and product development. When she is not supporting her clients she is working on training and development for new to the industry peers and her Art & Design company of 8 years Artist Universe.
Melanie helps companies build, optimise and scale digital experiences via experimentation. She has over a decade’s experience running global optimisation programs at companies such as Staples, Booking.com and Specsavers. Her expertise is in helping large and complex organisations bring structure to discovery and solution development via experimentation.
Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization, Queen of AB testing.
Ayat has co-authored an Amazon.com best-selling book: “Conversion Optimization: The Art and Science of Converting Prospects into Customers.” I have also spoken at marketing conferences globally (SMX, Brighton SEO, IRCE, IRCE, SES, Inbound, content world, the business of software).
Eden earned her sales and marketing stripes walking the beat in direct sales. Now she combined her signature “selling-not-selling” acquisition strategies with conversion copywriting and CRO/UX best practices to help SaaS, e-commerce, and tech businesses drive crazy-good growth at every customer touchpoint. Hobbies include geeking out over marketing and bribing her kids with chocolate to keep them quiet during Zoom calls.
Head of Product, Data Platform @ Convoy
Co-founder of A/B Smartly. 13 years of Experimentation. Former PM of experimentation at Booking.com. Built the platform and experimentation culture at Booking.com. Helped dozens of companies kickstart their A/B testing programs. Currently leading the effort to build the best experimentation platform in the world at A/B Smartly.
Shiva is a program manager over at Gartner. He does CRO for a several different brands.
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle. He is the founder of https://academy.optizent.com – A Digital Analytics training and education company.
A product growth and retention specialist, Aditi spent her early career in marketing and has been working in Product growth roles for the last five years in SaaS & e-Commerce. She has managed products in 10+ countries, launched multiple products. Her career spans 3 countries, she currently works as a Product Manager for a Toronto-based B2B SaaS company.
As the Head of Optimization & Business Intelligence at ConversionAdvocates, Sina Fak helps decision-makers translate complex data into comprehensive and actionable insights that drive business growth. Through his proprietary IIEA Framework, Sina has helped 100s of companies employ a scientific experimentation process. In 2020, his agency was ranked No. 3 out of 2,566 conversion rate optimization companies on Clutch.
A CRO enthusiast living at the intersection of marketing and product. Lifelong-learner. Cat mom. Knitter.
Spencer Gray is the head of all CRO efforts that come from the award-winning digital marketing agency 97th Floor.
Passionate about all things conversion, Gray continues to seek unconventional ways CRO can be used to grow all online presences outside of the traditional conversion rate lift.
Through the tests run at 97th Floor, Gray has lead his team to hone in on what drives the largest impact to the client and their bottom line. This has resulted in an 84% probability of increasing the clients conversion rates across all industries from just a single test.
|Rachel Van West|
Digital marketing professional passionate about creating the best buying experience through the right content at the right time!
|Moshe Mikanovsky |
Moshe is a leader in product management who started his career on the engineering side, specifically within the enterprise real-time B2B software space. He fell in love with product management after seeing the gap that existed between what customers wanted and what engineering produced. Moshe enjoys applying his lean iterative approach to develop products that exceed users’ expectations. Living in Toronto, he can’t stand the cold winters but loves his Canadian home and the maple trees all over.
Named a top-10 digital marketer to follow, Deborah O’Malley is a Google Analytics certified Conversion Rate Optimization (CRO) and A/B testing specialist.
Today, as Founder of the go-to A/B test case study resource website, GuessTheTest, Deborah aims to connect digital marketers interested in CRO and A/B testing with helpful resources and gamified A/B tests that inspire and validate testing ideas.
Through her consulting firm, ConvertExperts, Deborah applies theory into practice, conducting deep data-driven analysis and shrewdly suggesting ways to optimize websites.